Social Media Marketing

Social Media Marketing is the process of gaining websites traffic or attention through social media sites. Gone are the days when companies and business houses used traditional marketing methods to aware potential customers. Companies have to spend huge time and money to sensitize its customers. But the emergence of social media have foster the marketing campaigns. Social Media Marketing has become a platform that is easily accessible to anyone and anywhere.  

Social media marketing include usage of Facebook, Instagram, Twitter, LinkedIn, and various other social networking sites which enable small business to reach to more customers. HGTechSolutions is the best example of social media marketing as it uses social media to advertise its job postings. This helps HGTechSolutions to center on the efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonate because it appear to come from a trusted, third party source, as opposed to the brand or company itself.

CRMAvatar is the product on which HGTechSolutions is working lately and in order to make its client aware about it HGTechSolutions is using social media as a weapon. As CRMAvatar is automatic software upgrade which is the combination of various features like marketing, sale, inventory, support, contracts, activity , analytics , customization , security project management, team management and document management and IT savvy in approach. This helps HGTechSolutions in the completion of various goals like raising brand awareness, creating brand identity and positive brand association, Improve communication and interaction with the key audience, and building conversations. Hence it is better said that “Social Media is not about the exploitation of technology but service to community”.

Organisation Culture at HGTechSolutions

An organization culture consists of values, beliefs, attitudes, and behaviors that employees share and use on a daily basis in their work. The culture determines how employees describe where they work, how they understand the business, and how they see themselves as part of the organization. Culture is also a driver of decisions, actions, and ultimately the overall performance of the organization. These shared values have a strong influence on the people in the organization and dictate them how to react and act to particular situation

HGTechSolutions believes in expertise innovation delivery .It believes on innovation to encourage their employees to take risks and innovate in the performance of their jobs. This distinct feature segregate the HG tech Solutions from rest of the companies.

In organization where the managers are not facilitators but taskmasters, employees live with fear and distrust and work is nothing but a dreary chore. Since they are not involved in the overall organization goals, they do not understand the implications of their tasks and hence may not be committed to achieving them. But at HGTechSolutions managers are facilitators and there is cooperation between manager and employees and every one can speak without fear and retribution.

Each and every employee is treated like an asset of at HGTechSolutions which fill them with a sense of self-motivation and increases organization citizenship behavior.To strengthen the HGTechSolutions they are creating long lasting relationships with customer with the projects like CRMAvatar

Working Environment of HGTechSolutions encourages group thinking but still allows for introverts to focus and be creative. It will not only increase the productivity but also helps to feel more relaxed and less stressed. HGTechSolutions promotes meritocracy and open communication if you show that you are going to do great work, your career will grow accordingly. So, Environment at HGTechSolutions is open, energetic and creative. A peaceful working environment is the mantra for higher productivity which indeed reflected in HGTechSolutions.